Short Read: Rory Sutherland's Marketing Secrets
David Perell | 3 minutes
“Marketing is the science of knowing what economists are wrong about.”
Here’s a collection of marketing insights, mostly inspired by Rory Sutherland, a marketing executive at Ogilvy & Mather:
Behavioral economics explained in a sentence: The context, the medium, and the interface where a decision is made may have a far greater effect on our decision making than the long-term consequences of a decision, even when we know those consequences.
Snippets
I find that the source of so much unhappiness in the world is our relentless hunger and quest for meaning.
Society tells us to grab our life by the fucking horns, direct it toward the center of gravity known as “human purpose,” and do everything in our power to get there before we die.
- Lawrence Yeo, The Meaning of Life Is Absurd
Keep three and only three lists: a Todo List, a Watch List, and a Later List. The more into lists you are, the more important this is.
- Marc Andreessen, Guide to Personal Productivity
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