Short Read: All sophisticated solutions start extremely simple

Paras Chopra | 3 minutes

All big companies ignore niches and building an extremely focused product for that niche is a much better strategy than trying to compete with the entire market.
When starting out, aim to be the king of a pond, not a dead fish in the ocean.

Snippets

“Man, what happened to Adriano?” Brother, it’s simple.
I have a hole in my ankle, and one in my soul.

- Adriano, Adriano Has A Story to Tell

The more homogenous your tribe, and the more each of you are peers with one another, the more inevitable mimetic conflict becomes. 

- Alex Danco, Secrets about People: A Short and Dangerous Introduction to René Girard

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